TOWARDS THE CHAOS (master thesis)


How can we start thinking about different ways of consuming in this contradictory sustainable current modern scenario?


This project is a collection of design practices that uses sugar as a medium to reflect about consumption in the context of unsustainable sustainability.


Unsustainable sustainability because in a daily modern consumerist western life, a lot has been said about adopting sustainable manners, but not much has been talked about how contradictory it often is.


However, the intention of this project is to address these entanglements and trigger reflections rather than unfold the contradictions themselves.


Stockholm Furniture & Design Fair 2019

The earth spins, time goes by and this movement makes change. In a non human perspective, million of years might happen in just one second. What we have right here and right now might not be here anymore on the next second. All that is solid melts into air. The reality of modernity is to think that humans are the main species and technology is solution, and forget the wholeness of this universe we find ourselves into. Objects used for a few years shortly become obsolete and spend hundred of years still on this planet waiting for decomposition. Second by second this same planet suffers the consequences. Climate change, illnesses due to pollution, glaciers melting. On different scales, by every second, we’re decaying. Are we causing our own extinction?

This project took part of the group exhibition “A second ago” at the 2019 edition of the Stockholm Furniture & Light Fair.


With a hard caramel, vessels were shaped and taken to the fair, suggesting to other people in the business of design a reflection about life span of artefacts in general, since sustainability is a trend on those events.


"When you create a new object, do you think of how long it will last? Not only in its context, but on this planet? Most sustainable objects are built with the intention to last, with classical and minimalistic time-proof design. They normally last longer being waste than they do being functional. What if we invert this logic? This project evokes ephemerality in sustainability. It uses sugar as a material to represent a cycle: after fulfilling a use, it quickly dissolves in water. And this is how we should see the future of objects: lasting longer in their context than their afterlife.”


Drinks were poured on sugar vessels and conversations took place.


Fuorisalone Milano 2019

The sugar vessels were also part of the exhibition Hemma Gone Wild by the Swedish Design Moves.



The reality of consumption is that we often buy things we only wear a few times. What if objects would last just as long as they are necessary?

A cheap material transformed into a valuable object that, after its use, can fade away. The metal part can be used again to a new and different piece.


Model: Eva Kubinyi

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Reshaping the failure

If the reflection is about new forms of consumption, therefore the waste also should be considered. Since the pieces in caramel are so fragile, a new material was created out of all the frustration of the broken pieces.


Sugar Ink

The concept of this reflection is that when the sugar objects fulfil their functions they are thrown into the water tank. But what to do with this water? Is that the moment where we should stop caring with its cycle? When it gets dissolved, we get a highly concentrated sugary water.

This water was used to print patterns on fabrics, following the same idea of the jewellery: at first it has a fashionable aspect, then can be washed out and can be reprinted or used as a basic outfit.


Collaboration with artist - Vinícius dos Santos

eternell - the swedish name for the family of flowers that can be dried and, consequently, last conserving its shape and colours.

on one hand, nature will remain.

on the other, a sugar vessel that holds this beauty and will thankfully fade away, as if had never existed.


Final Review Performance or The Act of Let Go

The final presentation of this project is also a result because it showed the performance of letting go. It proves the point that it can last less as waste than fulfilling the intended use. Those objects participated to different events throughout the whole academic year - so why keep them just because they look aesthetically interesting?


When they fade away, is like they had never existed. By the end of the presentation they were gone and, after all, the performance was more powerful than the objects themselves.


The artistic book Towards the Chaos

As a form to gather the knowledge created during this journey, writing a book with the collected insights was the way I found to communicate it. The book follows a rather artistic format, with blank spaces, an easy language, questions and lack of commitment to a straight layout.